Organic Foods in India Essay Example for Free

Organic Foods in India Essay Purpose – The purpose of this paper is to investigate the consumers’ decision-making process for purchase of organically produced foods in India Design/methodology/approach – Using already existing research model and scale, forming hypothesis, and testing its validity in Indian context. Using convenient sampling (Tier 1, 2 B school Graduates) to gather data for factor loading. Type of Research – Descriptive Research Introduction Organic production system is a system that produces organic foods in harmony with nature and the environment. In other words, this is a unique system which ensures that the â€Å"best practices† in the area of production are utilized to ensure that the output is a healthy and safe apart from having a positive symbiotic effect with the environment. Thus, one can say in lay man’s terms that an organic food product is one that has been produced using only natural agents in the production process. For the vast majority of human history, food has been produced organically. It was only during the 20th century that new synthetic chemicals were introduced to the food supply. Under organic production process, the use of conventional non-organic pesticides, insecticides and herbicides is heavily regulated. In the case of livestock, they are reared without the routine use of antibiotics and growth hormones. Scenario in India Organic foods are fast changing from a fad to a serious proposition in India. Today, the reach of organic foods is expanding to gradually find its way into the average Indian household. An indicative reason for the same is the rising health consciousness among Indian consumers. Pegged at Rupees 6. 5 billion in 2010, the organic food market is witnessing the shift from being an elitist to a healthy product. Although production and consumption figures for organic food in India are way behind the world average, the market is now showing signs of a strong growth trend. Slowly the deterrent of high price is being out-weighed by nutrition, quality and a chance to shape a safe environment. The organic food products market has been continuously facing the issue of absence of recognizable brands, small range of products, high prices and faulty government policies and a general lack of retail presence which has translated to low demand in the domestic market. In spite of this industry players are optimistic about the future prospects, as they are of the opinion that this industry holds a lot of promise. The export industry remains undeveloped with most producers being either small or marginal farmers, small cooperatives or trade fair companies. The small farmers, scattered across the country, offer an incomplete product range that are mostly available as a local brand. This is especially an issue in developed countries where the shelves of an average supermarket is stocked with a large range of certified organic foods. Problem Statement The question on everyone’s mind is where exactly is the organic food industry falling short? What are the main factors that influence a consumer’s decision to purchase organic foods? The fact of the matter is that this area has suffered from lack of interest/attention and a very low level of research. Thus, our Problem Statement is as follows â€Å"What influences the decision to buy organic food products in India? † Research objective The purpose of this assignment is to understand the primary influencers that motivate our target study group of individuals belonging to the upper middle-class category in their decision to buy organic foods products in India. Since the students of the top B-Schools either belong to or will be a part of the aforementioned category and will be starting new families, they are part of core prospective customer segment for this market. Hence, we have decided to focus our research on them. Literature Review Scope This research study focuses on understanding the primary influencers motivate our subjects (individuals from the upper middle class category) to buy organic foods. Students of B-Schools are from diverse backgrounds and origins. Most belong to the upper middle class category and we can safely assume that those that aren’t will be a part after they graduate. Moreover, they are also in that stage of life where they start a family of their own and assume additional personal responsibilities. This makes them appropriate subjects for this study. This study will analyse their responses with respect to knowledge about and attitude towards organic food, and their sensitivity to the health and environmental benefits associated with it. Sources and their Details: Honkanen, P. (2006), â€Å"Ethical values and motives driving organic food choice†, Journal of Consumer Behaviour , 5, pp. 420-430 The paper tries to investigate the role of ethical motives in consumers choice of organic food. The relation between ethical food choice motives, attitudes and intention to consume organic food was studied by estimating a structural equation model. We were able to comprehend ethical motives better and were thus able to incorporate it under environmental Consciousness. Donovan, P. , McCarthy R. (2002), â€Å"Irish Consumer preference for organic meat†, British Food Journal, Vol. 104 No. 3/4/5, pp. 353-370 The paper tries to examine Irish perception of organic meat. It identified three consumer groups. Beliefs and purchase intentions of consumers and non-consumers were differentiated. Proposed factors leading to purchase intention were Health Consciousness, Perceived value, Income and environmental concern. After validation checks they had had to make the constructs less abstracts due to low values. Aertsens, J. , Verbeke, W. , Mondelaers, K. , and Huylenbroeck, G. V. (2009), â€Å"Personal determinants of organic food consumption: a review†, British Food Journal, Vol. 111 No. 10, pp. 1140-1167 It uses theliterature concerning personal determinants of organic food consumption. This is the ? rst paper providing a comprehensive overview and linking the literature on organic food consumption to the values theory and the theory of planned behaviour, including the role of personal norm and focusing on emotions. The proposed integration of mental processing in an organic food consumption model leads to interesting hypotheses and recommendations for policy makers, researchers and stakeholders involved in the organic food market. Padel, S. , Foster, C. (2005), â€Å"Exploring the gap betweenattitudes and behaviour, Understanding why consumers buy or do notbuyorganic food†, British Food Journal, Vol. 107 No. 8, pp. 606-625 Its results show that most consumers associate organic at ? rst with vegetables and fruit and a healthy diet with organic products. Fruit and vegetables are also the ? rst and in many cases only experience with buying organic product. The decision-making process is complex and the importance of motives and barriers may vary between product categories. The motives and barriers provided herein helped us in adapting the survey questionnaire. Baker, S. (2004), â€Å"Mapping the values driving organic food choice, Germany vs the UK†, European Journal of Marketing, Vol. 38 No.8, pp. 995-1012. This study explores the reasons why the behaviour of consumers in the UK and Germany has been so divergent despite both groups of consumers holding similar attitudes about organic foods. This was done by investigating the underlying values driving food choice behaviour using means-end theory and Laddermap 5. 4 software. The dominant means-end hierarchies were uncovered and the cognitive process mapped. {draw:frame} Makatouni, A. (2002), â€Å"What motivates consumers to buy organic food in the UK? , Results from a quantitative study† , British Food Journal, Vol. 104 No. 3/4/5, pp. 345-352 Its main objectives are to identify beliefs, with respect to organic food, of parents who buy and do not buy organic food; the positive as well as negative attitudes towards organic food of those who buy and do not buy organic food; the impact of those attitudes on food choice for parents who buy and do not buy organic food; and to model the food choice behaviour of parents with respect to organic food. It employs both qualitative and quantitative methods. This paper also uses the means-end chain approach. The key idea is that product attributes are a means for consumers to obtain desired ends. It provides a very detailed means end chain which helped us finalize some aspects of our questionnaire. Magistris, T. , Gracia, A. (2008), â€Å"The decision to buy organic food products in Southern Italy†, British Food Journal , Vol. 110 No. 9, pp. 929-947 Its findings provide more evidence on consumers’ underlying motivations to buy organic food to the already existing evidence in Europe to evaluate the future implementation of the Regulation (EC) no. 834/2007 of 28 June 2007 on organic production and labelling of organic products. In addition to this the empirical results would help local policy makers to establish appropriate market strategies to develop the future demand for these products. It indicates that consumer’ attitudes towards organic food, in particular towards the health attribute and towards the environment are the most important factors that explain consumers’ decision-making process for organic food products. It has been found that larger information on the organic food market, which drives to a higher consumers’ organic food knowledge, is important because it positively in?uences consumers’ attitudes towards organic food products. It also that consumer who try to follow a healthy diet and balanced life are likely to have more positive attitudes towards organic food products and towards the environment, inducing a more likely intention to purchase organic foods. This paper provided with the adequate Structural equation model. It also possessed the relevant constructs and variables which could be easily adapted to Indian requirements. Since for the target segment of our paper income is not an issue, it proved easy to adapt to the theoretical model according to our needs. The questionnaire has been validated, which has been duly adapted by us. Outcome Through this study we hope to drawing links between knowledge about and attitude towards organic food, and their sensitivity to its health and environmental benefits and the decision to buy it. Also, we can gauge as to which are the primary contributors to the purchase decision. This can go a long way in helping a player in the organic food industry understand the market and position himself appropriately to achieve success. Research framework and hypothesis specification A study on the food choice is a complex phenomenon that represents one of the most important parts of human behavior, where several cognitive and behavioral factors can vary sharply between individuals. In other words, whether the consumers intent or decide to purchase organic foods is a difficult task because it depends on many factors that cannot be directly observed. Thus based on the above mentioned paper by Magistris, T. , Gracia, A.(2008), it can be conclude that the more favorable health and environmental attitudes consumers have, the more likely they will buy organic food product. In accordance with this, the first hypothesis of the proposed model is defined as follows: Hypothesis1: When consumer’s attitudes towards organic food (H1-a) and towards the environment (H1-b) are positive, consumers’ intention to buy organic food products will also be more likely to be positive. Hypothesis 2: When a consumer has higher organic food knowledge, he/she will be more likely to have positive attitudes towards organic food products. Hypothesis 3: Consumers’ lifestyles related to healthy diet and balanced life influence internal factors of consumers, such as, attitudes towards organic foods (H3a) and attitudes towards the environment (H3b) during the decision process to buy organic food products. Proposed Research Model {draw:rect} {draw:rect} {draw:rect} Explanation of factors and observed variables Intention to purchase organic foods Intention is the cognitive representation of a person’s readiness to perform a given behaviour, and it is considered the immediate antecedent of behaviour. Findings from many studies reveal that consumers’ attitudes towards different organic food attributes (human health, safety, etc. ) and towards the environment are the most important factors that explain consumers’ decision-making process for organic food products. Organic knowledge Knowledge It indicated the knowledge the consumer possesses about organic food Definition Does the consumer know that, â€Å"_Organic foods are produced without the use of conventional pesticides, arti? cial fertilizers, human waste, or sewage sludge_†? Healthy diet and balanced life Exercise Processed food. Fruits and vegetables Red meat Additive free Health check ups Balanced life The observed variables are self-explanatory Environmental attitudes Pollution Belief that the current developmental path and consumeristic culture will end up destroying the environment Damage It quantifies the feeling that unless we do something the damage to the environment will be irreversible. Conservation Describes whether one performs conservatory tasks. Recycled Preference for consuming recycled products Recycling Whether one partakes in recycling of products Attitudes towards organic food products. Health Does on believe that organic products are healthier? Quality Do organic products have superior quality? Taste Are organic products are more tasty? Research Methodology Data will be collected from a survey conducted across the top B-Schools of the country. It is our opinion that the budding managers from these institutions are (or will be) part of our target group of affluent customers for organic food products. The ? nal sample will include 200 students selected through convenience sampling. This method has a reputation of being less reliable but it is the best suited due to its convenience and low cost. Moreover, it is known to work with a sample that contains students. A questionnaire will be designed to analyze the knowledge of organic food, attitudes towards organic foods and purchase behavior of the selected students. The ? rst question was related to their knowledge on organic food products. The second set of questions comprised of those related to organic food consumption (consumption level, intention) purchase, frequency of purchase, perceived quality, place of purchase, etc.). The third and final question includes several questions on consumers’ attitudes towards organic food products and environmental aspects. The questionnaire also contains questions on socio-demographic characteristics (i. e. sex, family size and composition, age, education, income and lifestyles). The questionnaire format will be validated using a small pilot survey before being administered to the students. Questionnaire Would I buy organic food products? How will you rate your knowledge on organic food products? What is your opinion on â€Å"Organic foods are produced without the use of conventional pesticides, arti?cial fertilizers, humanwaste, or sewage sludge â€Å"? I do exercise regularly I avoid eating processed food I often eat fruit and vegetables I avoid eating food products with additives I take regular health check-ups I try to have an organized and methodical lifestyle Is the current development path is destroying the environment? Unless we do something, environmental damage will be irreversible I practice environmental conservation tasks I prefer consuming recycled products I partake in product recycling Organic products are healthier Organic products have superior quality Organic products are more tasty Activity and time based plan Data Analysis/ The Data analysis will be carried out on the valid survey responses obtained from the respondent pool to which the survey is administered to. We will be using SPPS 17. 0 to carry out various correlation tests to figure out what factors affect the ‘intention to buy organic foods’ and also what sub-factors affect them. This will also allow us to point out which all factors show strong correlations and which all show less correlations. Bibliography Honkanen, P.(2006), â€Å"Ethical values and motives driving organic food choice†, Journal of Consumer Behaviour , 5, pp. 420-430 Donovan, P. , McCarthy R. (2002), â€Å"Irish Consumer preference for organic meat†, British Food Journal, Vol. 104 No. 3/4/5, pp. 353-370 Aertsens, J. , Verbeke, W. , Mondelaers, K. , and Huylenbroeck, G. V. (2009), â€Å"Personal determinants of organic food consumption: a review†, British Food Journal, Vol. 111 No. 10, pp. 1140-1167 Magistris, T. , Gracia, A. (2008), â€Å"The decision to buy organic food products in Southern Italy†, British Food Journal , Vol. 110 No. 9, pp. 929-947 Padel, S. , Foster, C. (2005), â€Å"Exploring the gap between attitudes and behaviour, Understanding why consumers buy or do not buy organic food†, British Food Journal, Vol. 107 No. 8, pp. 606-625 Baker, S. (2004), â€Å"Mapping the values driving organic food choice, Germany vs the UK†, European Journal of Marketing, Vol. 38 No. 8, pp. 995-1012 Makatouni, A. (2002), â€Å"What motivates consumers to buy organic food in the UK? , Results from a quantitative study† , British Food Journal, Vol. 104 No. 3/4/5, pp. 345-352 Zanoli, R. and Naspetti, S.(2002), â€Å"Consumer motivations in the purchase of organic food: a means-end approach†, British Food Journal, Vol. 104 No. 8, pp. 643-53. Yiridoe, E. K. , Bonti-Ankomah, S. and Martin, R. C. (2005), â€Å"Comparison of consumer’s perception towards organic versus conventionally produced foods: a review and update of the literature†, Renewable Agriculture and Food System, Vol. 20 No. 4, pp. 193-205. 10. Soler, F. , Gil, J. M. and Sanchez, M. (2002), â€Å"Consumer’s acceptability of organic food in Spain: results from an experimental action market†, British Food Journal, Vol. 104 No. 8,pp. 670-87. 11. Connor, R., Douglas, L. (2001), â€Å"Consumer attitudes to organic foods†, Nutrition Food Science, Vol. 31, Issue: 5 12. Grunert, S. C. and Juhl, H. J. (1995), â€Å"Values, environmental attitudes, and buying of organic foods†, Journal of Economic Psychology, Vol. 16, pp. 39-62. 13. Chinnici, G. , D’Amico, M. and Pecorino, B. (2002), â€Å"A multivariate statistical analysis of the consumers of organic products†, British Food Journal, Vol. 104 Nos 3/4/5, pp. 187-99. 14. Shepherd, R. , Magnusson, M. and Sjoden, P. O. (2005), â€Å"Determinants of consumer behaviour related to organic foods†, Ambio, Vol. 34 Nos 4-5, pp. 352-9.

Models Of Strategic Change

Models Of Strategic Change Strategic Change Management This unit is written with reference to strategic change management. It gives an understanding of the models of strategic change making the concept clear. It gives an insight into the theories to make the idea a positive concept and not a negative one. Change is not always negative. It paves way for a development too but it is often taken as something that disturbs routine. It is difficult to do something other than the normal way but we do fail to accept the fact that a change can make things work better and whatever changes are made should have been decided after quite consideration. Change has become the normal way of life but success requires an organization to optimize and coordinate across the whole business. Understanding the different types of change that are required and the options available for management is a critical step in building the capacity to manage change within your organization. Acknowledgements I dedicate this assignment to my mother who worked hard all lifelong only for the upbringing of her daughters. She stood for us like the Rock Gibraltar in times of trouble. Being a single mother, she struggled hard sometimes even to feed us. Life has been too unkind to her but she never complained rather tried her best to give us a positive image of the world and the power to struggle and a never say die attitude. I am indebted to her giving me life and the power to live it in a decent way. TABLE OF CONTENTS PAGE NO. Acknowledgements Introduction Task 1 Task 1.1 Discuss the models of strategic change Task 1.2 Relevance of models of strategic change to organizations in the current economy Task 1.3 Assess the value of using strategic intervention techniques Task 2 Task 2.1 Examine the need for change in an organization Task 2.2 Assess the factors that are driving the need for strategic change in an organization Task 2.3 Assess the resource implications of the organization not responding to strategic change Task 3 Task 3.1 Develop systems to involve stakeholders in the planning of change Task 3.2 Develop a change management strategy with stakeholders Task 3.3 Evaluate the systems used to involve stakeholders in the planning of change Task 3.4 Create a strategy for managing resistance to change Task 4 Task 4.1 Develop appropriate models for change Task 4.2 Plan to implement a model for change Task 4.3 Develop appropriate measures to monitor progress Introduction This unit helps would-be-managers to understand the nature of change and to cope with it. It gives an understanding about change and the ways to manage with it without disturbing the working of the organization. In this unit we have discussed the different definitions and models of change which have been given by thinkers in the past which helps in evaluating the relevance of models of strategic change to organizations in the current economy. As we proceed, we examine the need for change and assess the factors that are driving the need for it. Also, the resource implications are discussed which do not respond to strategic change. The theories given by Kotter, Prosci, Lewis and others are milestones of the research on change management. Their theories have helped in thorough understanding of change management. As the topic develops, it gives vital information on the reasons of change in markets, budget pressures, new technologies and other new programs such as TQM and re-engineering. All in all, the topic is an important resource on the factors and implications that bring change. Another unavoidable and inseparable resource of the organization is stakeholders of the company. The topic discusses about systems modelling, divergence and convergence and methods of involving them into organization. It is also quite obvious that change brings resistance; therefore this unit enables us to manage resistance giving a way to strategies such as communications, education, forums, etc. The entire work gives a clear picture of change management. All a manager needs is to understand the criteria and manage with a difference on the guidelines of the researchers. Task 1: Discuss the Models of Strategic Change There are many theories about how to manage change. Most of the theories originate with leadership and change management guru, John Kotter who is a professor at Harvard Business School and world renowned change expert. The following eight steps in the change process are his contribution. JOHN KOTTER: Eight steps to transforming an organization (Kotter.J, 1995) Establishing a sense of urgency Forming a powerful guiding coalition Creating a vision Communicating the vision Empowering others to act on the vision Planning and creating short term wins Consolidating improvements and producing still more change Institutionalising new approaches Kotters research gave a whole new way to managing change. A programme of planned change and improved performance developed by Lewin involves the management of a three-phase process of behaviour modification. H:collegeimagesCAW3ZYXL.jpg Lewins Change Management Model Source: http://www.infed.org/thinkers/et-lewin.htm Unfreeze- Reducing those forces which behaviour in its present form, recognition of the need for change and improvement to occur. Movement Development of new attitudes or behaviour and the implementation of change. Refreezing Stabilising change at the new level and reinforcement (Hardy 1996) A new culture should be created within the organization such that managers look to change as an opportunity and adapt their business system to continuously emerging conditions. (Hussey 2000) Proscis ADKAR Effective change management demands five key goals to form the basic ADKAR model: Awareness of the need to change Desire to participate and support the change Knowledge of how to change (and what change looks like) Ability to implement the change on a day-to-day basis Reinforcement to keep the change in place (Hiatt 2003) http://www.change-management.com/tutorials/baseballhands.jpg Proscis ADKAR Source: http://techotoys.com/qwxDnJu0J/ Action Research Action research refers to a way to look at ones own work practically and check as he would like it to be. Because research is done by the person himself or the practitioner, it is called practitioner based research. It is also referred to as a form of self reflective practice because it involves the person himself and his own work. (Hardy 1999) http://t3.gstatic.com/images?q=tbn:ANd9GcQcsVE4Cf5vBAswROm2rCiHEY7RlOeA6qasGK7xErfJZgmC-mlT5whttp://t3.gstatic.com/images?q=tbn:ANd9GcQcsVE4Cf5vBAswROm2rCiHEY7RlOeA6qasGK7xErfJZgmC-mlT5w http://www.llas.ac.uk/images/projects/action_research.gif Action research Source: http://www.llas.ac.uk/projects/2837 Task 1.2 Evaluate the relevance of models of strategic change to organizations in the current economy Teambuilding Consensus Strategic change models, as discussed above are the keys to success of any organization provided they are implemented in a sophisticated way. To achieve effective team decision making leadership, (Franzen 1994) describes Consensus Team Decision Making CTDM model which has three key pillars. Maintain high conceptual level Strive towards consensus Manage the decision making process Strategic interventions Types of interventions selected for a project although depend on variety; they are highly concentrated in a project. Strategic interventions are useful in situations like Rapid changes in the external environment Rapid or stagnant sales Increased competition Rapid expansion of markets Mergers and acquisitions (Lewin 2005) Decision Making Contingency Theory of Decision Making Decision participative contingency theory or the Normative Decision Theory is a model which says that the efficiency of a decision procedure depends on a number of aspects of the situation: the importance of decision quality and acceptance; the quantity of relevant information possessed by the leader and subordinates. (Fiedler 1999) In the autocratic style, the leader takes decisions without consulting others. (Lewin 2005) The participative style leadership, also known as participative democratic leadership style does the job of creating and maintaining healthy relationships between the employees and their leaders.(Kotter 2007) Proactive and Reactive (Whitehead 2006) PROACTIVE REACTIVE Needs to have and use own answers Understands the power of and uses team in solving problems Makes decisions by self Requests that team members make decisions Pushes for results Shares a vision so compelling the team wants to move towards it Reacts to change Foresees and influences change Teaches team to expect direction Teaches team to be self reliant Focuses on finding and fixing problems Focuses on achieving performance outcomes Quick to punish on mistakes Lets the team learn by errors Task 1.3 Assess the value of using strategic intervention techniques in the organization The most important asset of any organization is human resource and strategic intervention helps them to adjust with the changing strategies of the organization and understand it.(George 1999). At Sapphire Beauty Box, it is vital to have a peaceful mind and sound behaviour as this profession deals with direct clientele. The method of strategic intervention assists the employees of Sapphire to find meanings to their life, discover what, and why they do and how to meet their needs in positive and negative ways which helps to promote sustainable change. (Hiatt 2006) Human Process Interventions: These are helpful in particular during change project in organizations where there are some combinations of many new employees, different cultures, working together, many conflicts, etc. Activities: Coaching, counseling, delegating, group learning, virtual teams, etc. ( Hiatt and Creasey 2003) Techno-structural Interventions: These interventions are helpful in particular for rapid growth but few internal systems to sustain growth, many complaints from customers, etc. Activities: Balanced scorecard, downsizing and out placing, ISO 9000, Six sigma, etc.(Kurt 2005) Human Resource Management interventions: These interventions are helpful in situations like establishment of new organizational goals, implementation of technology for a short time, low productivity, etc. Activities: Staffing, evaluating performance, career development, employee wellness programme (George 1999) Task 2.1 Examine the need for strategic change in the chosen organization Reasons for change Change in market: The United Kingdom is going through recession and there has been recession and the CPI annual inflation has rose to 3.3%. (London Business Times 2009). There has been increase in prices, job loss, bankruptcy and what not. Every business has gone through losses and needs to cover up their expenses. (Fiedler 1999). At this point of time, Sapphire needs to change accordingly to ease customers at their purse and still keep them coming. Economic downturns: Due to price rise, the raw material needed at the store is also become expensive. It is important to cover the costs by bringing about change in the organization. (Paul 1996) Customer Expectations: There is a very hard competition in the market especially in the beauty field. Customers get attracted to offers and it is not easy to get their confidence. To invest into customers, It is important to change the strategies accordingly. (Kotter and Cohen 2002) Competitive Edge: Competition is healthy but can be fatal if the strategies become too monotonous and outdated. There is need for change to face competition. (Kotter 1995) Sapphire needs to be updated with products and material being used by competitors and try to do better than other turning the tables towards them. (Kotter 2007) Mergers: The merger of the organization with another can lead to change in strategy as the new staff can have better ideas and plans to make the company a success. (Paul 1996). If Sapphire merges with another company to make it a success, it may have to revise the ways to do things. Change in mission: If the mission of the company changes, obviously there has to be a different strategy to deal with it. The mission of Sapphire is to fight ageing and make people look beautiful but now the market demands more of stress releasing treatments. So Sapphire needs to rethink about its strategy. (Franzen and Hardaker 1999) Task 2.2 Assess the factors that are driving the need for strategic change in an organization The Shifting Economy The economy is so very changing and dynamic. Due to the unpredictability of it, the organization is in constant need of change in the strategy and economic plan. This is more prevalent since recession Environmental factors There are certain environmental changes that have an effect on the production and sales. These changes are to be monitored and the demand of change arises. Financial pressure There occur financial pressures on the organizations, in order to meet deadlines and targets. In order to handle finances, there has to be a change in finance plans. This is where the need for change management occurs. Technological advances There has been drastic change in production, marketing, outsourcing and other fields due to technology. The organization needs upgrading and has to keep in pace with the technological advances to succeed in its mission and make way for growth. Keeping in mind the factors discussed above, there is a need for change. Funding cuts With the recession in the economy, the company has cut down on costs and funds. There is need for change in financial strategy to keep the balance. Competition Competition is a healthy asset for any business. To keep up to the standards and do better than others is very important, hence it is vital to keep a watch at what others are doing and bring change in the company accordingly. Task 2.3 Assess the resource implications of the organization not responding to strategic change Restructuring of HR- If the company does not respond to the changes as discussed above, it may have to face severe consequences and lose in the process. The organization will have to restructure the HR making way for a new beginning. There have to be leaders chosen again and staff employed for the smooth working of the company. Interview and hire of new employees Interviewing and hiring of new staff will have to be done which is a time consuming and costly process for any business. Redundancies The organization will have redundancies if proper steps for the change are not taken in time. This will affect the working and time management of the strategy of work. Training Training is another costly and time taking process. It takes a lot to train the employees and bear the costs. If the need for strategic change is understood, there is no need for the organization to bear costs or losses. ire Task 3.1 Develop systems to involve stakeholders in the planning of change in the chosen organization A stakeholder is one who has something to gain or lose through the outcomes of a planning process or project. These are also called interest groups and can have a strong bearing on the outcomes of political processes. It is useful for research projects to identify and analyse the needs and concerns of different stakeholders, particularly when these projects have an effect on policy Input-output transformation model Operations management transforms inputs (labour, capital, equipment, land, buildings, materials and information) into outputs (goods and services) that provide added value to customers. Transformation System is the critical element in the model that determines how well the company produces goods and services that meet consumer needs. It does not matter whether the organization is a for-profit company, a non-profit organization (religious organizations, hospitals, etc.), or a government agency; all organizations must strive to maximize the quality of their transformation processes to meet customer needs. Steps Involved Step 1: Clarify the research or policy change objective (Problem Tree Analysis or objectives analysis might help with this.) Stap 2: Identify all the stakeholders or interest groups associated with this objective, problem or issue. Stakeholders can be organizations, groups, departments, structures, networks or individuals. Stakeholder table http://www.odi.org.uk/resources/details.asp?id=5257title=stakeholder-analysis Step 3: Using the grid organise the stakeholders in different matrices according to their interest and power. Interest measures to what degree they may to be affected by the research project. Power measures the influence they have over the project or policy, and to what degree they can help achieve, or block, the desired change. The Cultural Web CulturalWeb The Cultural Web http://www.mindtools.com/pages/article/newSTR_90.htm The Cultural Web identifies six interrelated elements Johnson and Scholes (2002) call it the paradigm the pattern or model of the work environment. By analyzing the factors in each, you can begin to see what is working, what isnt working, and what needs to be changed. The six elements are: The past events and people talked about inside and outside the company. Who and what the company chooses to celebrate say a great deal about what it values, and perceives as great behaviour. The daily behaviour and actions of people that indicate acceptable behaviour. This determines what is expected to happen in given situations, and what is valued by management. The visual representations of the company including logos, how exquisite the offices are, and the dress codes. Multiple Cause Diagrams http://t1.gstatic.com/images?q=tbn:ANd9GcSdVRFuXnr_B3dlTLYyaZepQmDbF-NMDoz5q0TClaUYPXfxVGPVt=1 Multiple cause diagrams http://ilearn.cto.int/login/index.php Multiple cause diagrams are a way of using interconnectedness to shape up a complex situation. They represent both adequate and casual cause without making a distinction between them. This system is pictured as an interconnected group of events or effects to cause an effect as a purpose. Sometimes, if the input cause is removed, the output cause continues to happen, may be because feedback loops are present or other causes drive the effect. Influencing skills The careless reception of authority is becoming increasingly less common in the world. To get things done, it is better to rely on commitment rather than authority. For example, gaining co-operation from other departments. Task 3.2 Develop a change management strategy with stakeholders in the chosen organization Developing a winning strategy is messier than textbooks suggest. Most insights that are important for formulating strategies rest in the heads of operating managers. (Kotter 2007) The Stakeholder Circle This is designed to put stakeholders on the project management radar. It is a proven method supported by a tough, easy to use tool that guides us through five easy steps namely: Identify your projects stakeholders and understand their needs Prioritize the stakeholders on the basis of power, proximity and urgency. Visualize the key stakeholders using the Stakeholder Circle. Engage with the stakeholders by building and implementing an effective communication plan. Monitor changes as you update and review your stakeholders at key points in the project. Public Hearings: There can be events where stakeholders are allowed to give evidence or question general public authorities about decisions. Public hearings: Regulated, formal arrangements for times and places at which members of the general public and other types of stakeholders can give evidence or question public authorities about decisions. Deliberative Polling: This collects views when people are introduced to the issue and think about it. It also includes a feedback session. Task 3.3 Evaluate the systems used to involve stakeholders in the planning of change in the chosen organization The stakeholder model is helpful in explaining the rules of the economic game and the link between stakeholder value and competitive advantage. The stakeholder strategy plan guides us on how to interact and communicate with each stakeholder during different stages of a project. It also helps to define who should participate, in what ways and on what level of the project. It gives thorough knowledge of the matter and suits best to most organizations. Other ways such as polling, seminars and workshops are also perfect ways to handle change in a proper manner. Task 3.4 Create a strategy for managing resistance to change in the chosen organization Selective Perception: Peoples self interpretation of stimuli presents a unique image of the real world and results in selective perception. This leads to biased view of the situation that fits into the perception of reality. Habit: People are used to the same way of doing things which makes a habit. It becomes serves as a source of comfort. Bringing about change brings resistance. Loss of Freedom: If the change is seen as an inconvenience, it reduces freedom of action or results in increased control, there will be resistance. Direct vs Indirect There is staff that may resist directly and others that may be indirect in resistance. Direct resistance is to oppose in a direct manner and fighting straight but indirect resistance is to show resistance by making excuses such as resigning. Task 4.1 Develop appropriate models for change in the chosen organization that will reflect their circumstances The best model for change that applies to Sapphire Beauty Box is Proscis Five Building Blocks change management model which includes the ADKAR The first thing Sapphire needs is the Awareness of the need for change. If the need for change is understood, half the job is done. Planned communication is essential for understanding. Sapphire needs change as there is a need for it. Next is the Desire to participate and help the change. The employees of Sapphire need to make a personal decision to support the change and sustain it too. The CEO announced incentives for individuals creating a desire to be a part of the change. The third building block is providing Knowledge. Sapphire held a seminar for imparting awareness for change, how to undergo change and how to implement it. Prosci (2003) suggested forums and mentoring for knowledge of change. Ability to implement required skills and behavior is another building block of the ADKAR model. It is the difference between theory and practice. Once knowledge is imparted on change, the performance of the individual needs to be supported. Sapphire can do this by practice, coaching and feedback. Lat, but not the least comes Reinforcement. It is the final and essential stage of the model where efforts to sustain the change is accentuated. It is to be ensured that changes stay in place and individuals do not revert to old ways. The ways to do it are positive feedback, recognition, rewarding, etc. Sapphire makes it a point to take feedback of the customers as well as the employees to keep both sides balanced. There is a Best Employee of the Month award scheme at Sapphire Beauty Box which inspires employees to do their best. http://www.change-management.com/tutorials/ADKAR-clip_image002.gif Proscis Change Management Model http://www.change-management.com/tutorial-adkar-overview.htm Task 4.2 Plan to implement a model for change considering the internal and external circumstances impacting on the organization Kaizen Method This is a Japanese method for continuous incremental improvement. It is a concept for gradual, continuous improvement. It assumes that every aspect of life has to be constantly improved. The main elements of Kaizen are effort, quality, and willingness to change, communication and involvement of employees. Its five founding elements are Teamwork Personal Discipline Improved Morale Quality Circles and Suggestions for Improvement. The Kaizen method is best for Sapphire Beauty Box as it is people oriented, requires long term discipline and easy to implement. Matrix Organizations This kind of organization offers the advantages of flexibility, greater security and control of project information. It establishes a grid with a two way flow of authority and responsibility. Task 4.3 Develop appropriate measures to monitor progress of the developed model Goal Based Evaluation To start with goal based evaluation, there can be two main questions we can ask for How has the programme made a difference Are the participants of the programme feeling better as a result of the programme? Outcome based evaluation is a way that determines if the project at Sapphire Beauty Box have achieved its goals. The organized process using OBE helps to establish clear outcomes, to measure benefits, clarify groups for which benefits are targeted. Other ways to monitor progress in Sapphire Beauty Box are regular reports of the activities being practiced in there. Meetings are also undertaken by higher authorities to administer the changes and keep a watch on them. Quality Circles appear simple and straightforward but have to be viewed in regard to Japanese culture and management systems. Quality circles are do work and are used successfully by British organizations. . CONCLUSION It can be concluded that strategic change is the key factor in any organization. Change is a pervasive influence. We are all subject to change in one form or the other which is continuous. The steps to change from Kotter give vital knowledge about making change Kotter is called the GURU in terms of change management. Proscis ADKAR building blocks give deep understanding and guidance for applying change and monitoring it to sustain change. Kurt Lewins change model is also an important one. The freeze, refreeze and transition stages develop new attitudes and behaviour.

Sir Gawain And The Green Knight Essay -- essays research papers

Defining a True Hero Is a hero the one who decides to stand up when everyone else is only thinking about it? Is a hero the one who retains integrity rather than give in to the world’s everyday temptations? Is a hero the picture of courage, or an example of morals? These are the questions that arise after reading the epic story of Beowulf by an anonymous author, and the romantic tale of Sir Gawain and the Green Knight, also written by an anonymous author. The stories describe two very different heroes. Beowulf was undoubtedly a hero, but as time advanced and the world became more complicated, what constituted a hero became more shady; therefore, while he is not anything like Beowulf, Sir Gawain is also in fact a true hero. Beowulf is a hero. That is an undeniable fact. His heroic image stands out notably because Beowulf is what could be called an active hero while Sir Gawain plays the part of a passive hero, but still a hero nonetheless. Beowulf has one duty: he must fight and win. If he succeeds, he is a hero; if he fails he is simply a failure (except when he fails at defeating the dragon because he has already proved himself and goes with honor, which is different from initially failing). In the last lines of the story the author clearly acknowledges Beowulf’s overall triumph, "Telling stories of their dead king and his greatness, his glory, praising him for heroic deeds, for a life as noble as his name." Sir Gawain on the other hand ...

Gangs and Violence :: Gangs Violence Psychology Essays

Gangs and Violence Gangs are a violent reality that people have to deal with in today's cities. What has made these groups come about? Why do kids feel that being in a gang is both an acceptable and prestigious way to live? The long range answer to these questions can only be speculated upon, but in the short term the answers are much easier to find. On the surface, gangs are a direct result of human beings' personal wants and peer pressure. To determine how to effectively end gang violence we must find the way that these morals are given to the individual. Unfortunately, these can only be hypothesized. However, by looking at the way humans are influenced in society, I believe there is good evidence to point the blame at several institutions. These include the forces of the media, the government, theatre, drugs and our economic system.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  On the surface, gangs are caused by peer pressure and greed. Many teens in gangs will pressure peers into becoming part of a gang by making it all sound glamorous. Money is also an crucial factor. A kid (a 6-10 year old, who is not yet a member) is shown that s/he could make $200 to $400 for small part time gang jobs. Although these are important factors they are not strong enough to make kids do things that are strongly against their morals.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  One of the ways that kids morals are bent so that gang violence becomes more acceptable is the influence of television and movies. The average child spends more time at a TV than she/he spends in a classroom. Since nobody can completely turn off their minds, kids must be learning something while watching the TV. Very few hours of television watched by children are educational, so other ideas are being absorbed during this period of time. Many shows on television today are extremely violent and are often shown this from a gang's perspective. A normal adult can see that this is showing how foully that gangs are living. However, to a child this portrays a violent gang existance as acceptable. 'The Ends Justifies the Means' mentality is also taught through many shows where the "goody guy" captures the "bad guy" through violence and is then being commended. A young child sees this a perfectly acceptable because he knows that the "bad guy" was wrong but has no idea of what acceptable apprehension techniques are.

Artificial Intelligence Programming Assignment :: Essays Papers

Artificial Intelligence Programming Assignment Problem Statements Eight-Queens Puzzle Is it possible to place eight Queens on a chessboard, so that none of the Queens occupy the same row, column, or diagonal? Binary Search Depth-First & Breadth-First Search Newton’s Method Take a number whose square root is to be calculated, any positive number. Take a guess at the number’s square root. Calculate the square root by improving on the current guess as indicated: Next guess = (number/ current guess + current guess)/ 2 Repeat this process until the difference between the next guess and the current is within the accepted level of accuracy. The better your guess, the fewer the number of iterations needed to get the square root. A good first guess is typically half the number whose square root is to be calculated. The process is ten repeated until the desired accuracy is achieved. Newton-Raphson Method Determine a root of the equation f(x) = x^3-x^2-9x+9 = 0 using the Newton-Raphson method if the initial guess is x1 = 1.5. Gauss-Siedel Method Solve the following set of linear simultaneous equations using the Gauss-Seidel method: 10x1 + 2x2 + 3x3 = 11 X1 + 5x2 + 2x3 = 20 3x1 + 2x2 + 6x3 = -12 Theoretical Solutions Eight-Queens Puzzle 1. Pick a position for the Queen 2. If legal, go to next row. 3. If illegal, pick the next position. 4. If no legal position is found, back up to one row. If legal positions are found for all eight rows, the problem is solved. Binary Search †¢ Search the current node value to see if it equals the search value. †¢ If the search value is smaller than the current value, make the current node the left child node. †¢ Make the current node the right child node. Depth-First & Breadth-First Search Depth-First Search: †¢ Searches as far down the left side of the binary tree. †¢ When it encounters, NULL, the search switches to the bottom-most right child and resumes. Breadth-First Search: †¢ Remove a node from the queue. This becomes the current node. †¢ Place all child nodes of the current node onto the queue. Newton’s Method †¢ Get a positive number whose square root is to be calculated from the user. †¢ Get the desired precision. †¢ While more numbers remain, calculate firs guess, x0. †¢ Repeat Xn = 0.5 * (X (n-1) + Number/ X (n-1)) Until abs (Xn - X (n – 1)) *= Desired precision Get a positive number whose square root is to be calculated from the user. Get the desired precision. End while Newton-Raphson Method 1. Set number of iterations num_iter to zero.

Battlefield of the Mind

â€Å"Battlefield of the Mind: Winning the Battle in Your Mind† Author: Joyce Meyer Reviewer: Lisa Hutson I believe many times in the Christian and especially in the Pentecostal realm, we tend to do things in the name of Christ because we â€Å"felt† like it was from the Holy Spirit and instead of determining that by lining it up with the Bible, the living word of God, we tend to trust that our â€Å"feelings† are correct. But what happens when those feelings steam from negative, confused, judgemental or passive thinking?I never realized until I read this book that the majority of the bad decisions I have made in my life were decisions I made based on present feelings and that those feelings came from faulty or negative thinking. After I read this book, I understood that it is the things that I think about constantly that are the things that soak up my life. If those thoughts are positive, I will reap positive benefits. If those thoughts are negative, I will reap negativity but it is all in how I think. There are three life lessons that I have learned to incorporate into my daily life in order to live a Christ filled life.When I tend to go through those â€Å"wilderness mentalities†, I have learned to always do my best to be positive, to regularly meditate on the Word of God, and to be thankful at all times. Explaining the importance of being positive, Meyer tells us the mind is a battlefield. After reading 2 Corinthians 10;4,5, Meyer says that we are engaged in a war, our enemy is Satan and that our minds are the battlefield. The devil works diligently to set up strongholds in our mind and he does it through strategy and deceit and that he takes his time to work out his plan (16-17).In order to prevent the devil’s lies from penetrating our minds, we must defend them. You cannot have a positive life and a negative mind. Your life will not get straightened out until your mind does (27-28). Positive minds produce positive lives. Negative minds produce negative lives. Positive thoughts are always full of faith and hope. Negative thoughts are always full of fear and doubt (41). What really struck me about this concept is how Meyer tells us that thinking positive isn’t ignoring the negative, but it is believing that God is bigger than you and your situation and that all things will work together for good as His word promises.I am generally a happy person. I laugh at everything, I like making other people laugh and having good conversations. However, when negative things do arise, I tend to get angry or seclude myself. If I am having a disagreement with a co-worker or an argument with my parents, I will just refuse to talk to them. When the Holy Spirit brings them to my memory, I let negative thoughts produce even more feelings of strife and it takes a long time to get over it. I remember one time last semester when I was so upset with my mother that I refused to talk to her for almost four months!Learn ing to be positive does not mean that the negative situation did not happen but it simply means that we believe that God will heal it or bring good from it. It means forgiving even if we don’t forget but allowing the Holy Spirit to work in our attitudes so that we do not become weighed down by our situations. Meditating on God’s word is another huge lesson I have learned from this book. I believe that my biggest mistake early on in my walk with the Lord was not reading His word for myself. I became a christian at the age of fourteen and filled with the Holy Spirit by the age of sixteen.However, I would rather go on Wednesday nights and hear my youth pastor tell me what the Bible said instead of reading it myself. When I tried to read on my own, I often became very confused and frustrated and gave up. I let other people tell me how to live instead of searching it out myself. I continued this all through high school and finally during my senior year I had a very hurtful situation occur between myself and another family in the church. Since I wasn’t solid in my faith and relationship with the Lord, I let it tear me down significantly and I stayed out the church for about a year and a half.I let another’s faith become my own and when they failed me, I equated that with God failing me. â€Å"This book of the law shall not depart out of your mouth, but you shall meditate on it day and night, that you may observe and do according to all that is written in it. For then you shall make your way prosperous, and then you shall deal wisely and have good success. † Joshua 1:8 The Bible tells us that if we want to be a success and prosper in all of our dealings, we must meditate on the Word of God day and night.The Word of God teaches us what we should spend our time thinking about (57). Meditation in this context means to spend a lot of time pondering and thinking on the ways of God, His instructions and His teachings (57). In my situation , I had let sermons, Sunday school, and people in the church mold my faith and thought process instead of spending time myself thinking about the Word. I thought about the Word while I was sitting in church but outside of that, I had not really let it sink in. Now, I am making a significant effort to seek the scriptures myself.Of course, I am involved in church again but I am also making an effort during my own time to spend quality time with the Lord, in prayer and in His word, allowing Him to mold me into what He has created me to be. The last thing that â€Å"The Battlefield of the Mind† has taught me is to be thankful at all times. How can the devil control us if we are going to be joyful and thankful no matter what our circumstances are? â€Å"I will bless the Lord at all times; His praise shall continually be in my mouth. † Psalm 34:1We can be a blessing to the Lord by letting His praise continually be in our thoughts and mouths (162). Be a grateful person, one f illed with gratitude not only toward God, but also toward people (163). Expressing appreciation is not only good for the other person but it is good for us, because it releases joy in us. Meditate daily on all the things you have to be thankful for. Rehearse them to the Lord in prayer, and as you do you will find your heart filling up with life and light (163). During my teenage years, my family went through a financial crisis. We lost our home and our vehicles.I spent my junior year of high school with my parents living out of a garage that we made into a make-shift home. I remembered crying myself to sleep many nights in that garage. I was embarrassed about our situation, angry at my parents for getting us in this mess, and confused that the Lord could let this happen to us. After about fifteen months in that garage, things finally began to turn around. We were able to sell our property and the garage, move into a rental property and get decent vehicles to drive instead of the old sixties model truck my dad had bought for three hundred dollars during the crisis.I remember being so grateful for that new rental property. It was an old yellow brick home, but it was wonderful to me. I had a room with real walls! I spent all of my savings on making my own bedroom beautiful with new paint, picture frames and curtains. It was through that situation that I truly learned how to be grateful. My parents and I have come a long way from that old garage but I still have a picture of that old garage in a frame in my room at home. Sometimes even now, I find myself being selfish and ungrateful for my many blessings.I think everyone does. However, that memory always shows me how far the Lord has brought me and how much farther He can take me as long as I stay faithful. â€Å"Battlefield of the Mind† by Joyce Meyer has many solid lessons that have taught me a lot about how to live victorious in Christ. As a young Pentecostal believer, I always thought everything was spi ritually supernatural. If God wanted me to think a certain way, He would just zap it into my head. However, as I grow in my relationship with Him, I realize He is not going to spoon feed me forever.He wants me to seek Him. If I put His lessons and teachings into practice, I will live victoriously. Being positive, meditating on His word and always being thankful to Him and to the people around me are just a few ways I can make my life a living sacrifice to Him. However, its really not even a sacrifice, for the blessings and benefits I receive from these practices far out weight the negatives. I learn more and more about myself and about my Heavenly father as I delve deeper into His word.His word is what empowers my positive attitude and reminds me to be grateful not only for His sacrifice but also for the many blessings He bestows on my life daily. I loved this book. I’m sure I will keep it around to read occasionally and remind myself to get my mind in order! Thinking produce s feelings and feelings behaviors and if I’m not happy with any certain behaviors, I must stem it back to what I spend my time thinking about. My mind is the battlefield and when it is renewed in Christ, I will be able to battle the enemy with confidence, perseverance, and power.

Research material Essay

Our stimulus was the photograph of ‘The Falling Man’ and from this we began to brainstorm our ideas. After coming up with our starting point, the fall of the economy and society, we then started to distribute topics to research amongst the group. The first point to target was economic disasters; from this we decided to look at information about the credit crunch and the Wall Street crash to provide the starting point of our research. There were certain bits of our research that had to be gathered during the process of devising for example in the Prostitute scene we had to gather information on mythological creatures such as sirens and harpies. A lot of our research on this subject ended up being the starting point for almost all of the chorus’ characters for this scene. Also in the war scene we drew our research from comic TV shows such as Black Adder and Monty Python, again this research went straight into our scenes and provided us with stepping stones to experiment and explore all the content that could be created using their unique senses of style and humour. Our resources were mostly Internet for our research on the Wall Street Crash, mainly websites like Wikipedia and the BBC website, but we made sure to research the information we had found again from different sources so as to make sure that the information it provided was correct. I had also found a guide to economics and found some references from it that we used in the process, to stimulating or integrating with our ideas, we used some of these during the devising process. However none of these references made it through to staying in the final performance, we decided this as a group agreeing that the addition of the economic jargon would make it too convoluted. For the research on mythological creatures we used research from the Internet and various books, one being a Dorling Kindersley guide, we also took a look at books like ‘His Dark Materials’ for representation of mythological creatures such as daemons, angels and harpies, the latter was to aid the content of the prostitute scene however this research was not used as harpies weren’t what we were thinking as a seductress. We then explored sirens in a book I had and decided that that was a far more realistic way to go to represent our seductresses. As for the War scene we gathered research on the style we wanted to emulate by watched videos of ‘Monty Python’s Flying Circus’ and ‘Black Adder Goes Forth’. The gathering of our research material was co-ordinated by individuals doing there own research and, where relevant, discussing it with the group to see if certain finds were appropriate to incorporate into a particular scene and making sure the information was strong enough to underpin or add to the scene and, ultimately, our plot. When collecting research material we found that the group were looking up the same things, doubling up on various topics, and finding the same information. This was due to everybody using the same research source, the Internet. We overcame this by making sure everyone knew what they were supposed to research and encouraged people going to the library and finding external sources rather than looking everything up on the Internet, which has liabilities. Our research formed the basis to create the beginning scene of the play, after researching the economy and finding a poem based on a nuclear attack; one of the members of the group combined these two sources. This created a brilliant introduction to our piece that took the form of an emergency service announcement (replicating the poem) but re-written as if it were announcing the fall of the economy. After gathering this we then began to brainstorm ideas for action, lighting, sounds etc. to create a scene representing emergency and panic but without using actors to portray it. This steered us, inevitably, towards flashing police lights and sirens, the obvious choice being a World War II air raid siren. A lot of our research was disregarded, especially at the beginning of the process during brainstorming, this was when we were trying to find the deeper meaning through the image of ‘The Falling Man’ but, to do this, we kept coming back to research on 9/11 which, we knew when we started, wasn’t the direction we wanted to take. But after our final take on the stimulus was decided we began focussing on our economic and social research. Explorations, into mythological creatures especially, created fresh ideas during rehearsal time, for example in the prostitute scene. Thinking about the prostitute scene we kept coming back to the idea of sirens and harpies following on from this, after our research material had been collated and discussed, numerous members of the group began having clearer and clearer ideas for the actual behaviour of these creatures we were creating. From our workshops we deduced that we needed creatures that were a cross between seductresses and monsters to lure the protagonist of his path and then put his life in danger once they’d done so. In our final performance the prostitutes waited until the protagonist fell asleep the manipulated his body to move him then, as he woke up, began stroking and caressing him slowly getting more aggressive, agitated and hideous. This was the research material that we collected later. I also decided to research some more World War II propaganda as, at this point; I didn’t know what our set was going to look like for the Battle scene and thought that we could have a screen behind us donning WWII propaganda, postcards, pictures etc. this research was also disregarded, as we didn’t end up with a screen behind us at all. The research I did for my character was mainly through hot seating, I tried to draw from former experiences of bullying, peer pressure and losing a loved one then collating it all and exaggerating each individual experience to imagine being taken away from an entire family and being plunged into cannibalistic tribe of siren-esque women. Our whole play desired an awful lot of research just to make the characters seem real enough. For my character I thought that this research into various area would create a fuller more believable character.