Halewood Essay Example | Topics and Well Written Essays - 3500 words

Halewood - Essay ExampleHalewood must be cognizant of the fact that it is very difficult to advance a juvenile carrefour in the market and this is even worsen if at that place ar substitute(a) reaping that has been in the market for a long time that testament be posing a challenge. It thus needs several strategy measures to ensure that the expectedniche is occupied in the market, among other things that leave profess their marketing strategy in this case includes Competition from Alternative Products In designing their marketing and usefulness delivery strategy, the company should look at the issue of alternative point of intersections in terms of prices, availability, and the customers loyalty associated with them. This is very important in coming up with a marketing strategy that will counter strong sense of establishment in the market from other proceedss. Prices of the alternative products will typify a significant role in affecting Halewood marketing strategy becau se for them to make a have through, they have to retail at a cost lower than those of the established product. The cost of the alternative products will thus be very critical for Halewood to make informed choice on how best they should deal their products in the market in order to have a competitive edge. The availability of the product is equally important for Halewood to evaluate the strategy that should be apply to make the product have sufficient inroads in most of the prospective market zones. In most cases, one will find that products availability be skewed to one zone than others, with this realization, Halewood are able to have different strategies in the different areas found on the intensity of other products in the different areas. In an area with more competitive products, there will be intense marketing than those areas that do not experience business rivalry on the same product. Products Strength in the Market Halewood will have to consider their products strength that the competitive products are not giving, Like in the case of the new product being introduced, the company came up with this taste to provide a solution for those who want an alternative product to consume other than Alcohol or caffeine. This is the strength of the product the company has come up with that belike most business competitors are not providing most of the probable competitors provide purely alcohol or soft drinks. In this case, Halewood will be providing an intermediary product that will cater for the needs of those who do not want alcohol and caffeine in the afternoon. In their marketing, this should be boldly captured so that the prospective customers can know the unique taste that is provided by the new product (Lawley, 2007, p.83). The fact that the new product is designed in a way to bring in a new taste in the market should be categorically captured in the marketing strategy so that the customers will develop the ginger up to have its taste and make choice out of it. Understanding Competition Introduction of every new product in the market meets an existing competition, to effectively compete with those companies that are already established or introduce customers to new products, a lot has to be done in relation to reason strategies used by other companies. This will involves researching on the marketing strategies of the competitive companies so that a good understanding of their strengths and weaknesses are known. This will help Halewood to devise a marketing strategy that will counter those that are played by the competitors, it is important to understand the strengths and weaknesses of the competitors in deciding which option to consider (Lawley, 2007, p.88). Having known the weakness and the strengths of the competitor